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Head of Communications & Digital

Posted a day ago

  • Peterborough, Cambridgeshire
  • Any
  • External
  • Expires In 3 months
This social-first, digital agency, are looking for a Paid Media Manager to take charge of their full Paid Media offering across various industries including Travel, Leisure, Hospitality & Luxe. You ll be the driving force behind paid campaigns across Google, Meta, Bing, and TikTok building smart, high-performing strategies that turn client goals into results. Manage all aspects of paid campaigns from initial setup, strategy, ad creation to ongoing optimisation, analysis, and reporting. Monitor campaign performance and deliver clear, actionable insights to improve CTR, conversion rates, and ROI. Utilise analytics tools such as Google Analytics and Tag Manager to track performance and provide data-driven recommendations. Create regular performance reports, offering deep insights and progress updates against strategic targets to our clients. Continuously assess and improve our paid service offering, identifying opportunities for innovation and growth. Ideally at least 3+ years of hands-on paid media experience (search & social), ideally in an agency setting. Proven track record in planning and executing multi-channel campaigns across Google, Meta, and other key platforms. Strong communication skills, capable of explaining performance insights to non-technical stakeholders.