Digital Marketing Assistant

Job Description Axi Recruitment is partnering with a well-known retail brand to find their next Digital Marketing Assistant!\n\nAre you data-driven, creative, and ready to make an impact in a fast-paced environment?\n\nJob responsibilities as a Digital Marketing Assistant will include:\n\n * Plan and execute seasonal email marketing campaigns, supporting retention and trading objectives through segmentation, personalisation, and brand-aligned messaging.\n\n * Track and report on key KPIs, providing campaign performance insights during weekly trading meetings. Use A/B testing and analytics to refine timing, content, and design.\n\n * Enhance customer segmentation using engagement data and Bloomreach best practices to improve campaign targeting and relevance.\n\n * Maintain and grow a healthy email and SMS database. Develop initiatives to increase opt-ins via digital, in-store, and partnership channels.\n\n * Lead SMS channel growth, aiming for 100k opt-ins.
Build and deliver seasonal plans that align with marketing goals and drive subscriber engagement.\n\n * Support catalogue delivery by coordinating audience selection, production timelines, and approvals, in collaboration with the CRM Strategy Manager.\n\nQualifications:\n\n * A degree in Marketing, Communications, Business, or a related field.\n\nRequirements:\n\n * At least one year...