Customer Relationship Management Executive

Job Description Senior CRM Executive
Location: Droitwich (Hybrid, 3 days per week onsite)
Salary: Up to £38,000
The Company
A high-growth consumer brand is looking for a hands-on Senior CRM Executive to join their dynamic and growing CRM Automation team. The company is renowned for its fast-paced, collaborative culture and is focused on driving personalised customer engagement through high-quality CRM campaigns and automation journeys.
The Role
As a Senior CRM Executive, you’ll join the automation function within the wider CRM team. You’ll be responsible for delivering automated lifecycle campaigns across loyalty and re-engagement journeys — working closely with segmentation, HTML build, and personalisation logic. This role requires strong technical CRM experience, with a focus on customer targeting and hands-on campaign build.
Key Responsibilities
- Build and execute automated lifecycle journeys across email and SMS.
- Develop and manage basket abandonment, welcome, reactivation, and loyalty campaigns.
- Use HTML and modular templates to build campaigns – drag-and-drop experience alone is not sufficient.
- Segment customers using behavioural and transactional data to drive personalised content.
- Monitor campaign performance and optimise based on engagement metrics.
- Collaborate with loyalty a...