CRM Marketing Manager

An exciting opportunity has arisen for a CRM Marketing Manager based in Berkshire. This role will provide hybrid working, 3 days from the office and 2 days from home; and the successful candidate will be responsible for managing a small team, developing and executing a strategy for email communications to drive engagement, sales, and brand loyalty across UK/EU markets. our UK and European markets.

Client Details

An exciting business within the retail and consumer products sector.

Description

The successful CRM Marketing Manager will...

Design and implement direct email marketing campaigns
Upgrade our email templates and communications using graphics, personalisation and advanced features
Collaborate with CRM and Customer Marketing teams to optimize segmentation, targeting the right customers to maximize engagement.
Monitor, track, and analyze campaign performance, making recommendations for future enhancements.
Manage relationships with external teams and suppliers to align email campaign needs and ensure brand consistencyProfile

A successful CRM Marketing Manager should have:

Proven experience in leading a small team.
Proven work experience in Email Marketing/ CRM.
Hands-on experience with HTML and content management systems
Excellent planning and organizational skills to manage multiple projects and deadlines.
Strong analytical skills for interpreting data and optimizing digital communications.Job Offer

An exciting opportunity with a consumer products and retail business providing hybrid working and opportunities for growth and development