Branding Campaign Lead

Job Description Branding Campaign Lead – Contract - Glasgow – up to £300 per day (Hybrid)

Change Digital are currently working closely with a multinational company and a leading global health services provider who are looking for an experienced Branding Marketing Lead to join their newly formed Global Individual Health (GIH) marketing team. Reporting to the CMO, you will be responsible for the management of brand building and DTC campaigns. This also includes other initiatives that directly impact the end customer (from awareness to conversion).

Responsibilities:
Working with the CMO, you will be accountable for the development and performance of brand and DTC marketing campaigns to address specific business or customer objectives including future GIH brand strategic partnerships and sponsorships.
Make sure that all planned projects and all deadlines are mapped out and communicated.
End to end delivery of brand and DTC campaigns, leading the definition of the marketing brief including the responsibility for the total campaign budget, objectives, message hierarchy, creative execution, all the way through to delivery of the campaign itself being on time and on budget.
Liaise with Broker Marketing lead on broker marketing deliverables that may originate from brand / DTC campaigns.
Build effective relations...