B2B Senior Strategist

We are looking for an experienced B2B senior strategist/ planner who is passionate about B2B communications and who is comfortable working within a growing and fast moving account. They will be required to work alongside the planning director, to take the strategic lead and push our remit, working alongside the client team. They won't just be solving briefs, they will grow to have strategic oversight of multiple briefs and business units.
The planning team is the catalyst for inspiring effective and award-winning creative work at TMW. The team works closely with data, social and influencer departments whilst operating across the full range of comms disciplines. Our senior planners are trusted to maintain and champion our high levels of creativity and effectiveness.
They need to have a proven history of delivering strategies and persuading clients of those strategies. A senior planner should be able to own the planning process, from start to finish. Not just responding to briefs, but finding strategic opportunities for the client.
Responsibilities
Take, probe and respond to business-as-usual briefs and bigger campaign briefs
Craft insight-led creative briefs
Develop value propositions and segmented messaging frameworks
Develop briefs to inspire exciting and culturally relevant content
Improve the work throughout the creative process, backed b...