B2B Marketing Manager

An exciting opportunity has emerged with an education management company seeking an experienced B2B Marketing Manager to join its dynamic team in London. The successful candidate will spearhead the development and execution of strategic marketing initiatives, playing a crucial role in driving growth. Boasting a minimum of three years of hands-on experience in B2B marketing, the ideal candidate will showcase a proven track record in orchestrating successful marketing campaigns.
Here's what you'll be doing:

• Implementing comprehensive B2B marketing strategies aligned with business objectives and expansion targets.
• Lead the planning, execution, and optimization of multi-channel marketing campaigns to generate leads, nurture prospects, and bolster brand awareness in the B2B market.
• Collaborating with the content team to produce compelling and industry-relevant content, encompassing whitepapers, case studies, and thought leadership pieces.
• Overseeing and optimizing digital marketing channels, including SEO, SEM, email marketing, and social media, to maximise engagement and lead generation.
• Staying abreast of industry trends and competitor activities to identify opportunities and challenges, adjusting marketing strategies accordingly.
• Working closely with cross-functional teams, particularly the sales team, to align marketing efforts with sales objectives, providing the necessary tools and materials to enhance their effectiveness.
• Utilizing analytics tools to track and measure the performance of marketing campaigns, providing regular reports to management and making data-driven recommendations for optimisation.
• Effectively manage and allocate the marketing budget, ensuring maximum ROI on all marketing initiatives.

Here are the skills you'll need:

1. Bachelor's degree in Marketing, Business, or a related field.
2. Minimum of three years of experience in B2B marketing.
3. Proven track record in developing and executing successful B2B marketing campaigns.
4. Strong understanding of digital marketing strategies and tactics.
5. Excellent communication and interpersonal skills.
6. Analytical mindset with proficiency in data analysis tools.

Here are the benefits of this job:

• Competitive salary with £35K-50K DOE
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and growth within the company.
• Collaborative and inclusive work environment.
• Exciting projects and challenges that will contribute to personal and career development.

Work Permissions: Applicants must have the right to work in the United Kingdom. Visa sponsorship is not available at this time.