Senior Copywriter, London

We’re a values-based business built around a philosophy of  DO | FEEL | THINK. For our people, it encourages them to DO IT, to FEEL BELONGING and to THINK INDEPENDENTLY, creating a vibrant environment where our people can do the best work of their careers. We use DO | FEEL | THINK to inspire our clients too. We want clients to show their values to the world through the acts they create digitally and in real life, helping to generate greater emotional connection with their products and brands, and creating audience relationships built on true Belief. How do we do it? By connecting the modern key Belief drivers of PR, Sustainability, Employer Brand, and Digital Influence – all crucial to helping businesses win in our increasingly values-based world. It all adds up to a vision of creating a progressive and connected creative agency that helps clients find new ways to grow. 

Our Commitment
Diversity and inclusion is a core part of who we are at MSL. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work. 

We are looking for a wordsmith to produce progressive campaigns that influence the world we live in. The MSL Studio is on the look out for copywriter that feel as confident in idea generation as they do in channel strategies, with campaign planning as they do creating killer one liners. Someone that can drive progressive thinking and build strong relationships with clients. Employee experience (internal comms, recruitment, EVP) and content strategy experience is a huge bonus.

Responsibilities: 

• Ability to work on high level creative campaign and roll outs.
• Experienced in punchy media earning headlines but equally with big content population projects. Able to develop brand positioning, messaging, tone of voice, guidelines.
• Experience working in Employer Branding or People Communications.
• Strong understanding of Campaign and project creative, Channel strategy,  Editorial planning & Communications recommendations,
• Experience Interviewing stakeholders and clients
• Able to collaborate with other creatives/designers for new business or new campaigns.
• Finding creative hooks, creative platforms and exciting progressive ideas.

• A strong communicator with the ability to present their work. Able to provide creative input and point of view across a variety of projects.
• Generating brave creative ideas with strong conceptual insight.
• Nurturing a team and studio. We take a long term investment in our people. Making sure that they develop and have opportunities to own their work and think independently whilst have a sense of belonging within a team of peers.
• Understanding trends, attending events and exhibitions.
• Building a culture of creativity. We believe that great ideas can come from anywhere (not just the creative studio).
• Actively contribute to MSL culture and values.

MSL has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

#LI-Hybrid