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Head of Paid Media

Posted 10 days ago

Job Description
About the job
Are you ready to rethink your routine? We are looking for an ambitious and passionate leader to head up the Performance Marketing team and help us take our business to the next level. Reporting into our Director of Performance Marketing and with a specific focus on growth, we need someone who is both highly analytical and creative with their ideas on how to reach new customers. You will play a crucial role in planning, implementing, and optimising our paid social media advertising campaigns, whilst shaping, leading and mentoring your team.
The Role
Your daily to-dos might look like this:
Manage planning, execution, reporting and optimisation processes across the performance channel in a highly organised manner
Develop new and innovative performance marketing strategies that drive growth and expansion, including exploring opportunities to expand our marketing channel mix
Closely monitor performance metrics ensuring we remain on target and within budget
Contribute to the broader Performance Marketing Strategy and roadmap, collaborating with the Director of Performance Marketing to define short and long term objectives
Distribute responsibilities across our agencies and in-house team, flexibly testing and adapting ways of working to suit our overall objectives
Train and develop a team ensuring they are confident in the operational running of campaigns and are able to make optimisation recommendations and challenge our agencies
Own the testing roadmap across performance marketing ensuring we are constantly iteratively testing and learning
Collaborate with the Head of Design and our Creative Strategist to ensure we test and innovate creatively
Share knowledge across the business, ensuring Performance Marketing projects, plans and test results are well understood and used to inform future decisions and plans
Identify opportunities and implement new processes to ensure the team operates efficiently
Complete ad hoc analysis in excel/google sheets to inform future strategies, investigating competitor activity and collaborating with BI and data teams when required
Support efforts to build powerful automated reporting
These skills will help you go far in this role:
Demonstrable experience in performance marketing, including experience with paid social strategies ideally within a high-growth startup
Is a mentor for your team and advocate for our brand values
A proven track record in running successful multichannel online acquisition campaigns, including remarketing, attribution and analytics, and working with significant budgets
Understand the technical and analytical elements of all relevant digital platforms in hyper-detail, including tracking, attribution and experimentation features
Comfortable being hands on within marketing platforms and analysis tasks
Solutions orientated, delivering lasting solutions balancing risk mitigation, flexibility and business continuity through business cases and proposals supported by data and evidence
At ease with startup culture and able to work hands on in a flexible and agile manner
You like autonomy and have the ability to get stuff done without close supervision - you take ownership of the vision and can figure out how to execute against it
Curious about new trends, advertising products and growth opportunities with a can-do attitude and full of great ideas
At ease with reporting in Excel, Google Sheets and Pivot Tables. PowerPivot and Thoughtspot experience is ideal but not essential
We love to hear from anybody interested in Trinny London! Although it's useful to have the skills listed above, we're always eager to hear from ambitious people looking for their next challenge.
Our mission is to give our customers the tools they need to be their best. And the same goes for our team through our benefits:
Flexible working with core working hours
Hybrid working, 2-3 days in our amazing office, which is fully stocked with snacks and drinks
25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Summer Fridays)
Welcome to Trinny London Starter Stack and swag
Company discount for yourself, your friends, and family
Vitality health scheme, EAP and Medicash
Employee share scheme
An annual personal training and development budget
Enhanced family friendly packages
Pension scheme
Cycle to work scheme
T-Parties = many office socials as well as summer and festive celebrations!
Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)