Digital Marketing Executive

An exciting opportunity has arisen for an experienced Digital Marketing Executive to join Barchester’s marketing team in London. This role is responsible for implementing the digital communications element of our marketing strategy, ensuring the online presence of our portfolio of 240 care homes and hospitals is accurate and in line with Barchester’s premium branding. You will work closely with the Digital Marketing Manager, as well as the digital team, to promote consistent messaging across all channels.
NEED TO HAVE:
• Educated to A Level (or equivalent)
• At least 24 months experience in a digital marketing position
• Experience of Google Analytics
• Excellent written and verbal communication skills
• Evidence of Covid vaccination status, or medical exemption
NEED TO DO:
• Daily copy writing and content editing of the Barchester website
• Improve organic search engine rankings to support enquiry generation
• Liaise with the web development agency on development for the Barchester website
• Ensure content on referral websites are up to date and accurate for all of our 240 care homes and hospitals
• Produce weekly and monthly reports
• Manage brand led filming requirements with an external agency
• Effectively manage the photography budget
• Liaise with operational colleagues and external agencies to arrange on-site videos, virtual tours and home specific photography
• Attend and contribute to weekly meetings with digital agencies
• Regularly review competitor digital activity
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.