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Sales Assistant

Bridge of Don, Aberdeen

Personal Details

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Bridge of Don, Aberdeen

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3 years ago


Employment History

Sales Assistant 2018 - Present


(promoted from Seasonal Sales Assistant in January 2019) * Providing first-class, friendly and approachable customer service in accordance with a luxury retail brand * Maximising unit sales and gross spend by building instant rapport with customers and showcasing the full Pandora range * Up-selling additional, matching and cleaning products to each customer * Consistently working to and exceeding sales conversion targets (based on the number of customers entering the store threshold) * Opening and cashing up tills and assisting with internal business and trade reporting * Assisting with regular stock takes * Handling customer complaints with professionalism and efficiency * Proven achievements - Aberdeen branch highest gross sales for December 2018, continually exceeding daily and weekly sales and UPT (units per transaction) KPIs

Marketing Manager 2017 - 2017

Bloggs Salons

* Ownership of all marketing processes, procedures and budgeting including but not limited to- strategy and planning, managing and developing social media outlets, writing content, website development and market research * Project planning, attending and representing Bloggs at all company events, awards and exhibitions * Weekly optimisation of Google PPC and social media spend, ensuring ROI * Design, review, editing and production of all marketing and comms collateral inline with company brand guidelines using Adobe Illustrator CC and Indesign * Management of company website using Wordpress CMS * Regular copywriting of thought leadership, education and news content used on website, in media and in DR emails * Management of CRM and email marketing automation communications to existing and potential clients * Social media campaign management tracking and optimisation via HubSpot CRM * Management of 3rd party agencies to produce compelling marketing design work and PR content * Effectively analysed, evaluated and reported on all marketing activities at monthly review meetings * Proven achievements in one year - maintaining client growth at +20% for new salon branch, maintaining client retention across the group at 78%, increasing social media following across Facebook and Instagram by 63%

Digital Manager - Carat 2016 - 2016

Dentsu Aegis Network

* Strategy and planning of digital and social media campaigns across 2 large multi million AU$ accounts in retail and FMCG sectors * Overseeing the creation of large scale media recommendations within short deadlines * Nimble reactions to external factors in market such as competitors media activity, stock levels and product quality * Working within agency deals with media owners- managing process, tracking and budget allocation * Day-to-day management of the digital teams workload and priorities. Management and development of 1 Account Executive and 1 Coordinator

Display Account Manager 2015 - 2015

Greenhouse Groupm (Mec)

* Planned and executed digital media campaign activation across all brands within the Lloyds Banking Group (Halifax, Bank of Scotland, Lloyds Bank and Scottish Widows) * Effectively managed projects and relationships with creative agencies and other 3rd party suppliers and stakeholders * Worked with agencies to devise compelling content and distribution strategies to engage B2B target audiences * Analysed and optimised large scale DR digital campaigns with strict conversion KPIs. Evaluated and justified marketing spend and ROI using Google Adwords data * Composed short form social media copy inline with campaign comms and FCA regulation * Kept on top of developments in the UK media space and used knowledge in recommendations and strategies

Integrated Media Manager 2015 - 2015

Ptarmigan Media Inc.

Ptarmigan Media Inc. - New York City, USA (6 month secondment) * Acted as an Important vein of communication and training from HQ in London to new subsidiary office in New York * Carried over and trained on digital ways of working, company process, software systems etc. * Responsible for overseeing the day-to-day account management of 6 US based asset management companies digital and print media strategy planning, purchasing and execution * Oversaw the project planning of digital and multimedia content partnerships

Digital Account Manager 2011 - 2011

Ptarmigan Media Ltd.

(promoted from Digital Account Executive in September 2013)

Education History

Scottish Standard Grades 1999

Hnc 2006

Stevenson College

Business Studies

Bachelor Of Arts 2007

Edinburgh Napier University

Business Studies with Marketing, Winner

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