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Digital Marketing Consultant

Belfast, United Kingdom

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United Kingdom

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4 years ago


Employment History

Digital Marketing Consultant 2018 - Present

YELL are the UK's #1 Managed digital marketing service provider for local businesses in the UK and Northern Ireland, providing a range of digital marketing services, such as websites, listings, videos, social media advertising, online stores, display and PPC campaigns. Yell exceeds at getting local businesses found, chosen and trusted online. Key Duties: * 100% new Customer acquisition sales ; * Delivery of marketing solutions for SME's across UK ; * Cold calling and prospecting new business registrations ; * Working in a team environment that is highly competitive and target driven

Head Of Business Development 2017 - 2017

Mindmill Hr Software Ltd

Mindmill HR Software Ltd (Fixed Term Contract) Mindmill HR Software Ltd, are a Belfast based, HR software company, that provides SaaS/ PaaS solutions in the recruitment/ selection and L & D arenas. Solutions ranged from integrations, customized workflows and HR Psychometric Assessment and predictive HR data solutions. Key Duties: * Establishing Go to Market Strategy * Developing tenders databased and structure * Creation of and execution of digital marketing campaigns. ; * Understanding existing customer base and identifying new customers ; * Conceptualizing product improvements and enhancing messaging and brand. ; * Winning key project work within government departments ; * Identifying new technology partners that would extend the reach of Mindmill brand.

Self Employed 2017 - 2017

Game Face

2017 - 2017

Game Face

Game Face UK, is my own ``venture'' providing sales, marketing, digital marketing and business development consultancy and support services. This led to me establishing a short - medium term contract with Mindmill HR Software Ltd, which took up 100% of my time,

Emea Inside Sales Director 2016 - 2016


Anomali are leaders in Cyber Threat Intelligence and Breach Analytics. Founded in 2013, Anomali are a Silicon Valley Start Up, that, as of January 2017, have received over $60million in investment from Google Ventures, Pallidan and General Venture Capital with over 160 customers worldwide utilizing Anomali's Threat Intelligence Platform. Key Duties: * Recruitment of key team members, to enter strategic markets within EMEA ; * First man on the ground to grow high performing team * Building a sustainable and forecastable pipeline ; * Successfully completing Anomali University * Building of relationships and signing up partners for key regions ; * Hitting the ground running to be part of a team delivering solutions and successful proofs of concept to key accounts in the financial sector ; * Developing the inside sales strategy for EMEA including resource, market deliverables and key actionables, in line with my plans delivered to the VP and CEO. ; * Building out and identification of tier 2 and 3 partners and end users; to widen EMEA presence.

Emea International Sales Manager 2012 - 2012

Micro Focus

Following the acquisition of The Attachmate Group in 2014, Micro Focus are the world's leading IT Infrastructure software company, in the FTSE 100, employing over 4000 staff worldwide and turning over $1.5 billion +/ annum, providing software solutions that are at the heart of the world's business applications. Key Duties: * Enabling and coaching a high performing, multi lingual sales team in delivering a $6 million revenue quota across various product portfolios. ; * Key member of international leadership team, cascading corporate strategy to EMEA Inside sales team ; * Part of Product leadership group, consulting with customers and partners to develop product road maps ; * Ensuring key partner relationships are developed and key customer relationships are maintained and the base grows across all territories. ; * Creating and executing marketing strategies to grow the region and business unit. ; * Working within a high targeted team environment achieving KPI's ; * Accurately forecasting and managing team pipeline directly to directors and chief executive of the company. ; * Quickly managing customer complaints and technical queries by aligning to the correct area of the business and taking ownership of the account and customer. ; * Recruitment of talent pool and delivery of performance improvement plans for under performers ; * Enhancing the shape of the sales model, systems that we use and products we deliver by implementing a feedback loop to all stakeholders in the business. * Ensuring customers are visited regularly ; * Winning customer references * Closing deals of $50k- $1million + with reps, as a coaching exercise for winning complex sales. ; * Greatest achievement to date- growing the business year on year by over 45%; implementing an enablement and coaching culture within the organization.

Business Development Manager 2009 - 2009

Irwin Group

Irwin Group are a leading electrical services provider, based in both Armagh and Belfast. Employing over 40 staff, with an annual turnover of GBP 4million. Achievements and Key Skills: * Responsible for maintaining and developing key accounts ; * Cold calling a range of clients to initiate new business appointments, including public sector, council authorities and blue chip companies such as Seagate, BT, Ryobi etc ; * On first appointment gauge clients' needs by consulting them on what Irwin Group can provide and listening to their existing requirements for electrical testing and maintenance schedules ; * Project managing test and preventative maintenance services to major blue-chip clients ; * Updating and maintenance of Excel databases and in house CRM systems for production of sales reports and forecasting database. ; * Increasing opportunities for growth by targeting appropriate markets and conferences for networking opportunities ; * Developing into new market areas such as hazardous testing environments and sustainable energy markets ; * Development and initiation of the creation of a new company website and brand. ; * Dealing with a range of clients, from maintenance and engineering managers, to H & S managers, company directors and operations and procurement managers. ; * Scheduling and tasking work load for technicians and liaising with project manager to establish start dates for work and making sure work is completed in time to maximize profitability. ; * Producing and analyzing sales reports and prospect lists on a weekly basis ; * Greatest achievements: Completing continual education course in Pittsburgh, PA, USA, for ongoing product, service and sales skills development. Also, securing and efficiently writing a successful sales bid for a leading university in the UK and Ireland.

Advertising Sales Manager 2006 - 2006

Flagship Media Group

Flagship Media is one of the largest B-2-B publishers in Northern Ireland. With a range of over 8 online and trade titles; including Recruitment Newspaper, the Big List and Flagship Media employ over 65 staff members. I started in Flagship Media as a Sales Executive and quickly rose to a sales manager, due to my performance levels. Achievements and Key Skills: * Selling advertising sales in a highly competitive and highly pressurized environment ; * Training employees to ensure development needs are met ; * Reporting directly to MD on a weekly basis ; * Exceeding targets on a weekly and consistent basis. ; * Ensure that employees are being appropriately trained by company trainer to address their development needs. ; * Consulting with advertising / PR agencies to negotiate deals for their clients

2004 - 2004

Bank Of Ireland

Customer & Sales Account Manager 2002 - 2002


Education History


Belfast Metropolitan College




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