Intern CV

London


  • Intern

    JD Group



    Personal Details
    Telephone Number:   View Contact Details
    City:   London
    Desired job title:   Intern
    Location:   London
    Languages:  
    Added On:   about 4 months ago

    Internal

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    Industries

    marketing

    Job Titles

    Intern - Business Analysis Intern - Marketing Operation Operator Deputy Minister of International Student Affairs Department Student Chinese Teacher Global volunteer Intern - Public Communication New Media Operation Editor Reporter Supervisor in Product Operation Team undertaker Marketing assistant Business development Procurement Assistant Intern Editor

    Skills

    Mandarin Spanish taking User Scenarios Advertising Certificate New Media the copy editing Planning Skills Public Relations Radio English Operations and Maintenance daily interviews Customer Liaison Target Market Warehousing eMarketing commodity management Marketing eCommerce WeChat content selection

    Qualifications

    Bachelor of Arts Teaching Chinese Bachelor of Arts Public Services Bachelor of Arts Human Resource Bachelor of Arts Chinese Master of Arts Culture & Creative Industries Hons

    Employment History

    Intern

    2020 - Present

    off-campus JD Group (JD.com)-JD Retail, Omni-channel Business Group - Consumer Goods Division, liqueur department (E-commerce) ------- Key achievements and responsibilities: * Digital marketing & product operation: JD main website APP Liquor Departmen, explore the needs of consumers, through marketing activities, content dissemination, etc., combined with data analysis to continuously optimize the effect of activities to improve conversion, create phenomenon-level explosives, and enhance the platform Overall sales (GMV), including a series of marketing activities such as Jingdong seckill, brand flash sales, and daily specials products; * Business development: expand internal and external target customers according to business development needs, attract and accumulate cooperation resources through business negotiations, and continue to follow up customer relationships; * Marketing assistant: As the undertaker of the brand side and the JD platform, communicate and dock needs with the brand side, coordinate the department's commercial booth resources, and distribute to the alcohol marketing departments.


    Intern

    2019 - 2020

    WeChat & Official Website Construction and Operation ------- Key achievements and responsibilities: * Asian e-commerce website operation in London: Asian supermarket-YOYO oriental supermarket's WeChat applet and official e-commerce website operation * WeChat Mini Program: YOYO Mall-a self-operated e-commerce purchase platform for Asian supermarkets in London * a. Consumer group portrait: Asian students aged 18-30 in the UK who have daily demand for Asian food purchasing; b. Construction: Participate in the overall construction of the programme, including products' classification, layout, and promotional advertising banners; c. Operation: Responsible for the website's "commodity management, page marketing system, order management system, warehousing system, logistics distribution system, and customer service management system.


    Intern - Business Analysis

    2019 - 2019

    Advertising Innovation Department, luxury industry (E-commerce) ------- Key achievements and responsibilities: * Subject research: Focusing on the propositions of the development of independent e-commerce of luxury goods in China, conducting research on user portraits, user scenarios and advertising traffic purchases, supporting the needs of independent e-commerce advertisers in the advertising innovation business, and helping independent e-commerce advertisers get accurate users and more PV (Page View) across the network as well. * The research scope was expanded from the field of advertising traffic to the field of new users and new consumption scenarios, mainly to gain insights into the cognitions of Chinese Internet users of luxury brands and luxury e-commerce, and to help independent e-commerce advertising. The main purpose is to acquire loyal users at an earlier age through the entire network.


    Intern - Marketing Operation

    2018 - 2019

    * www.yoyosupermarket.co.uk Xinhua News Agency - New Media Centre, ------- Key achievements and responsibilities: * Follow up on Chinese and English clients, WeChat and other online and offline promotion activities; * Participate and report in activities such as press conferences that cooperated with Xinhua.net


    Operator

    2018 - 2019

    Capital Normal University ------- * Responsible for the official public accounts (including WeChat and Weibo)' daily operation and maintenance, daily interviews and editing; * Responsible for participating in the interviews for the official micro-fixed column [CNU*Character] for two consecutive years, and conducting many interviews with teachers on campus and other scholars; * Responsible for taking over the post-editing work, operational work, as well as worked in the school sports events for two years in a real time editing and broadcasting role.


    Intern

    2017 - 2017

    Fashion & Radio public account Key achievements and responsibilities: * Operating public account of Ruixi with more than 6,000,000 followers; * Media promotions, content selection, data analysis and maintenance of public account operations, etc.


    Global volunteer

    2017 - 2017

    Intern - Operator and Editor of the official WeChat Public Account ------- Key achievements and responsibilities: * Engage with Chinese students on campus and introduce them to WWB * Responsible for planning and promotion of international volunteering and other projects through the means of new media.


    Intern - Public Communication

    2017 - 2017

    Global Public Relations Consultancy (Microsoft Technology Team) ------- Key achievements and responsibilities: * Media monitor, pre-investigations, contact front-line media reporters, brainstorm public relations activities and promotional strategies; * Assist in the organisation and implementation of large-scale events, gathering information for media company customers and organising monthly English-language newspapers.


    Supervisor in Product Operation Team

    2017 - 2019

    Intern - Supervisor in Product Operation Team ------- Key achievements and responsibilities: * Responsible for daily interviews with excellent teachers and teaching assistants, event copy promotions, and public platform operation; * Review the manuscripts of the public account, lead the new media operation team to push the platform for the new media platform, select topics.


    Chinese Teacher

    2016 - 2017

    Intern - Chinese Teacher ------- * Teaching Chinese to foreign students from various countries.


    Student

    2016 - 2017

    Deputy Minister of International Student Affairs Department ------- * Responsible for the copy editing and promotion of the school's new media communication and WeChat public account; * Responsible for holding cultural exchange activities for foreign students (Including the cultural communication activities for foreign and Chinese students; international student evening party, etc.) * Responsible for assisting the International Cultural Exchange Academy and Xinhua News Agency to organise and record campus cooperation projects such as the ``Belt and Road One-way 100 Global Story'' book launch ceremony and awards evening.


    Education History

    2016 - 2019

    Name of Institution: Capital Normal University

    Education Title: Bachelor of Arts

    Major: Human Resource, Public Services

    Description: Key modules: Public Relations; Electronic Commerce and Network Marketing; Leadership; Public management and Policy Analysis; Principles of Management and Case Analysis; Advanced Office Software and multimedia; Contemporary Economics of China; International Trade Theory and Practice; Managerial Psychology; Economic of Finance and Monetary; Workers Recruitment.


    2015 - 2019

    Name of Institution: Capital Normal University

    Education Title: Bachelor of Arts

    Major: Chinese

    Description: BA Teaching Chinese to International students (with honors) 2:1


    Name of Institution: Capital Normal University

    Education Title: BA

    Major: Teaching Chinese

    Description: **Practical internship experience in E-commerce, Media, Marketing, Communication and Public Relations


    2019 -

    Name of Institution: King's College London

    Education Title: Master of Arts

    Description: Key modules: Entertainment Industries; Cultural Markets; Fashion Industries; Digital Media Production Cultures; Immersive Media and Extended realities; Gaming Industries; Analysing the Cultural & Creative Industries.



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    Intern CV Profile

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    PROFILE

    Studying for an MA in Culture & Creative Industries at King’s College ######.

    BA in Teaching Chinese to International students from Capital Normal University 2:1.

    Practical internship experience in E-commerce, Media, Marketing, Communication and Public Relations

    Bilingual in Mandarin (native), English (fluent) and Spanish (primary).

    Active in digital marketing, media, communication and PR, also in global voluntary works.

    EDUCATION

    Sep 19 - Present        King’s College ######

    MA Culture & Creative Industries

    Key modules: Entertainment Industries; Cultural Markets; Fashion Industries; Digital Media Production Cultures; Immersive Media and Extended realities; Gaming Industries; Analysing the Cultural & Creative Industries.

    Sep 15 - Jun 19          Capital Normal University

                     BA Teaching Chinese to International students (with honors) 2:1

    Key modules: Introduction to Western Culture; Introduction to Linguistics; European and American Literature; Introduction to Teaching Chinese as a Foreign Language; Practice of Western Famous Educators; Second Language Acquisition; Western Linguistics/Lectures on Frontiers of Linguistics; Appreciation of Foreign Countries’ Arts; Ancient Chinese Literature; Cross-Cultural Communication.

    Sep 16 - Jun 19         Capital Normal University

    BA (Minor) Human Resource & Public Services Management 2:1

    Key modules: Public Relations; Electronic Commerce and Network Marketing; Leadership; Public management and Policy Analysis; Principles of Management and Case Analysis; Advanced Office Software and multimedia; Contemporary Economics of China; International Trade Theory and Practice; Managerial Psychology; Economic of Finance and Monetary; Workers Recruitment.

    WORK EXPERIENCE: off-campus

    1)                Aug 2020 - Present     JD Group (JD.com)-JD Retail, Beijing  

    Omni-channel Business Group - Consumer Goods Division,

    Intern – Procurement Assistant in liqueur department (E-commerce)                                    

    Key achievements and responsibilities:

                    Digital marketing & product operation: JD main website APP Liquor Departmen, explore the needs of consumers, through marketing activities, content dissemination, etc., combined with data analysis to continuously optimize the effect of activities to improve conversion, create phenomenon-level explosives, and enhance the platform Overall sales (GMV), including a series of marketing activities such as Jingdong seckill, brand flash sales, and daily specials products;

                    Business development: expand internal and external target customers according to business development needs, attract and accumulate cooperation resources through business negotiations, and continue to follow up customer relationships;

                    Marketing assistant: As the undertaker of the brand side and the JD platform, communicate and dock needs with the brand side, coordinate the department's commercial booth resources, and distribute to the alcohol marketing departments.

    2)                Jan 2019 - Feb 2019     JD Group (JD.com)-Business Promotion Division, Beijing

    Advertising Innovation Department,

    Intern – Business Analysis in luxury industry (E-commerce)                                    

    Key achievements and responsibilities:

                    Subject research: Focusing on the propositions of the development of independent e-commerce of luxury goods in China, conducting research on user portraits, user scenarios and advertising traffic purchases, supporting the needs of independent e-commerce advertisers in the advertising innovation business, and helping independent e-commerce advertisers get accurate users and more PV (Page View) across the network as well.

                    The research scope was expanded from the field of advertising traffic to the field of new users and new consumption scenarios, mainly to gain insights into the cognitions of Chinese Internet users of luxury brands and luxury e-commerce, and to help independent e-commerce advertising. The main purpose is to acquire loyal users at an earlier age through the entire network.

    3)                Dec 2019 - Jul 2020     YOYO Oriental Supermarket, ######

    Intern – WeChat & Official Website Construction and Operation                                    

    Key achievements and responsibilities:

                    Asian e-commerce website operation in ######: Asian supermarket-YOYO oriental supermarket’s WeChat applet and official e-commerce website operation

                    WeChat Mini Program: YOYO Mall-a self-operated e-commerce purchase platform for Asian supermarkets in ######

                    a. Consumer group portrait: Asian students aged 18-30 in the UK who have daily demand for Asian food purchasing;

    b. Construction: Participate in the overall construction of the programme, including products’ classification, layout, and promotional advertising banners;

    c. Operation: Responsible for the website's "commodity management, page marketing system, order management system, warehousing system, logistics distribution system, and customer service management system.

                    www.yoyosupermarket.co.uk

    4)                Aug 2018 - Jan 2019     Xinhua News Agency - New Media Centre, Beijing  

    Intern – Marketing Operation                                    

    Key achievements and responsibilities:

                    Follow up on Chinese and English clients, WeChat and other online and offline promotion activities;

                    Participate and report in activities such as press conferences that cooperated with Xinhua.net

    5)                Oct 2017 – Dec 2017        Ruixi Fashion & Culture Media Co., Ltd, Beijing

                                                    Fashion & Radio public account

    Intern – New Media Operation Editor        

    Key achievements and responsibilities:

                    Operating public account of Ruixi with more than 6,000,000 followers;

                    Media promotions, content selection, data analysis and maintenance of public account operations, etc.

    6)                Sep 2017 – Nov 2017       Weber Shandwick, Beijing

    Global Public Relations Consultancy (Microsoft Technology Team)

    Intern – Public Communication

    Key achievements and responsibilities:

                    Media monitor, pre-investigations, contact front-line media reporters, brainstorm public relations activities and promotional strategies;

                    Assist in the organisation and implementation of large-scale events, gathering information for media company customers and organising monthly English-language newspapers.

    7)                Sep 2017 – Oct 2017        World Without Borders (on-line internships)

    Global volunteer organisation

    Intern – Operator and Editor of the official WeChat Public Account

    Key achievements and responsibilities:

                    Engage with Chinese students on campus and introduce them to WWB

                    Responsible for planning and promotion of international volunteering and other projects through the means of new media.

    8)                Jun 2017 – Jan 2019                New Oriental Education & Technology Group

    U-Can Secondary School Education

    Intern – Supervisor in Product Operation Team

    Key achievements and responsibilities:

                    Responsible for daily interviews with excellent teachers and teaching assistants, event copy promotions, and public platform operation;

                    Review the manuscripts of the public account, lead the new media operation team to push the platform for the new media platform, select topics.

     

    WORK EXPERIENCE: on-campus

    1)                Mar 2018 - Jan 2019                Capital Normal University

    Promotion Department Party Committee

                                                          Operator and Reporter

     

                    Responsible for the official public accounts (including WeChat and Weibo)’ daily operation and maintenance, daily interviews and editing;

                    Responsible for participating in the interviews for the official micro-fixed column [CNU·Character] for two consecutive years, and conducting many interviews with teachers on campus and other scholars;

                    Responsible for taking over the post-editing work, operational work, as well as worked in the school sports events for two years in a real time editing and broadcasting role.

    2)                Sep 2016 – Jun 2017                Capital Normal University

    Student Union

                                                         Deputy Minister of International Student Affairs Department

     

                    Responsible for the copy editing and promotion of the school’s new media communication and WeChat public account;

                    Responsible for holding cultural exchange activities for foreign students (Including the cultural communication activities for foreign and Chinese students; international student evening party, etc.)

                    Responsible for assisting the International Cultural Exchange Academy and Xinhua News Agency to organise and record campus cooperation projects such as the “Belt and Road One-way 100 Global Story” book launch ceremony and awards evening.

    3)                Sep 2016 – Jan 2017                Capital Normal University

    International Cultural Department

                                                         Intern – Chinese Teacher

     

                    Teaching Chinese to foreign students from various countries.

     

    OTHER ACTIVITIES

    Jul 2017 – Aug 2017 During the summer vacation, I attended an International Volunteer Program (NGO Organisation) and served as an international volunteer in Denpasar, Indonesia, volunteered for three local orphanages to teach for a month and received an excellent international volunteer certificate issued by the leader of a local orphanage.

     

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